ClickCease Marketing for Roofers | Marketers for Roofers

Marketing for Roofers

Services

SEO Services

Search Engine Optimization built for organic lead generation by getting your website to the top of Google search results.

Web Design

WordPress-built website designed to maximize traffic and provide a top-quality user experience to bring you more leads.

Google Ads

Our digital advertising services get you to the top of Google’s Search Results quickly stressing clicks and conversions.

No Contract SEO

We never lock you into a long-term contract because we believe our work, and all the leads you’ll get, is reason enough to stay.

Billboards

Get people in your area to see your brand and give you a call with our billboard design and buying services.

Coupon Books

We handle the designing of the layout as well as buying the spot in the coupon book to get more people calling your company.

Google Guaranteed

This is a way to directly get leads from Google. We help with the setup and management of the campaign.

Social Media

Platforms like Facebook and LinkedIn are great tools for getting more attention to your brand. We write content and can even set up your pages.

SEO Services

Why do you need marketing?

The best way to market your roofing company is to get your website in front of people who need roofers. The only way to truly do this is by using Search Engine Optimization to appear at the top of Google for the keywords that you want. This converts to better leads than getting your advertising out to people who may or may not need roofing services.

Google is key to getting leads, which is why we place such a focus on SEO. Over half of the population goes to Google before making a decision. That means that you have to be there when people look up keywords such as “Roofers” or “Roofing Companies”.

To make this happen, we offer these in-depth SEO services:

  • We write new content and rewrite existing content. This allows us to rank on new keywords and improve our current rank for keywords. We use the latest software to make sure all of our writing is of the highest degree and SEO optimized.
  • In order to get more people to come to your website, resulting in more leads, we use structured data and meta data to improve your listing on Google and bring more people in.
  • To improve the ways that people can find your business, we manage your Local Search. This includes your Yelp, Google Business Profile, Angi, Bing Places, and Apple Listings, among others.
  • We write consistent social media content for your brand, and can even set up profiles for you if you don’t have them, that are built to draw traffic to your site and increase leads.
  • With us, you get one free explainer video every year. We write it, shoot it, and edit it. This is perfect for your website and social media.

These services are built from our experience and built with lead generation in mind. With Marketers For Roofers, you are able to get No Contract SEO, meaning that you only have to stay if you’re happy with the leads you are getting. We are confident that Search Engine Optimization is the best option for marketing for roofers.

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SEO Services for Roofing Companies, roofers on a roof

Website Design

Your website is your biggest asset. It is a key piece of communication between you and potential leads. That is why we offer website design services that have the perfect balance between having a great user experience and being perfectly optimized to appear on Google:

  • Multiple options with One-Page and Eight-Page website choices.
  • Websites built with WordPress, which is the largest and most flexible software for building websites.
  • Come with SEO-optimized content.
  • We have full-service hosting options with quick support and a private server, allowing for quick loading time.
  • You completely own your website and all work that we do on your website.

Our websites use a tried-and-true layout that makes it easy for those on your website to view your various roofing services and give you a call or send in a form requesting an estimate.

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Website design for roofing companies, examples of mobile responsive

Traditional Advertising

If you’re looking to hit every aspect of marketing to truly get your name out there and drum up business, we are the best agency out there for traditional advertising for roofers. We are able to use our expertise to help with:

  • Coupon Books and Marriage Mail: We are able to get print advertising directly to your potential buyers with coupon books and marriage mail. We will handle the design as well as planning and buying the space.
  • Billboards: These are great for awareness. We have connections with a number of billboard companies nationally and can handle the planning and purchasing of the billboard. We can even come up with the design.
  • Media Planning: Looking to do TV or radio? We handle media planning and buying using our connections in the industry to get you in front of the right viewers at the right cost. We can even write and produce the spot.

Our aim is to be a one-stop shop when it comes to marketing for your roofing company. Here at Marketers For Roofers we don’t just market your roofing company; we grow your business with expertise, including our in-depth knowledge of traditional advertising.

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Website design for roofing companies, examples of mobile responsive

Digital Advertising

While Search Engine Optimization will take time, digital advertising is a great way to get leads quickly. We handle digital advertising campaigns, including:

  • Google Ads: Formerly Google Adwords, and now known simply as Google Ads, this is the most popular form of PPC advertising. Across our clients, we have spent about $8.5 million on Google Ads.
  • Social Media Advertising: We have worked with different social media sites using paid advertising, including Facebook and LinkedIn.
  • Google Guaranteed: This feature of Google allows you to pay for live and direct phone calls from potential clients. This is great, but Google has a complex setup in place to verify businesses. We work with you to get this done quickly.
  • Remarketing: We are able to set up digital advertising to target those that have visited the site in the past, turning those who are curious about your brand into qualified leads.

The best way to grow your website is a mix of Pay-Per-Click and Search Engine Optimization. With this method, you will get leads right away, which you can then scale back as you begin to get more and more organic leads from SEO.

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Digital Advertising services: Google Ads on Phone

Frequently Asked Questions

From a variety of sources, roofing leads seem to come in at about $35-$180 per lead. However, the answer goes much deeper than just cost. A good return on investment is key, so you should look for Qualified Roofing Leads, not just inquiries. Because of this, buying roofing leads will never be a sustainable roofing lead generation source.
Nothing is ever free, but you can set yourself up for long-term success with organic roofing leads without paid advertising or purchasing leads with Search Engine Optimization for roofers. This tactic requires a lot of work but gets the highest quality roofing leads and sets you up for the future.
Not all roofing lead sources are created equal. Research shows that buying leads has a low conversion rate. The top sources in terms of conversion rate for roofing leads are referrals, inbound leads (Which come from SEO), and paid advertising, in that order. Improve your roofing lead generation strategy, and you can improve your conversion rate.
Search Engine Optimization, or SEO, is the management of your roofing website with the goal of ranking highly on search engines such as Google. This is a roofing lead-generation tactic that puts your roofing company in front of people who are looking for roofers.
Asphalt shingles are built to last 15-30 years. Roofing is not a repeat business. You are constantly looking for new business while most consumers aren’t looking for roofers. SEO is the best method for avoiding people that don’t need roofers while specifically targeting those that do.
SEO does not kick in right away. Google has to crawl and index any changes to your site, which is why it takes 4-12 months to see results from SEO. It may be a good idea to make room in your budget for other forms of advertising, such as PPC, to get you through this initial period.
Your website is your biggest asset. In this day and age, people need to do research before deciding who they work with, and your website is a great way to make a sale before they even call you. A good website will get you more calls and better conversions.
Since web design is so technical, it can be tough to tell what is “Good” and what is “Bad”. To make sure you’re getting the best, make sure your web design provides a good user experience, is fast, has plenty of content, and uses WordPress, as this is the most flexible platform for building websites. Ask your web developer about schema, hosting, and, most importantly, whether or not you completely own the site.
For a new website that you will own, you can expect to pay anywhere from $2500 to $20,000. That’s a big range, so it may be tempting to aim for the smaller end. However, these cheap sites can cause more damage than good. Users will not phone if they have a bad experience on your website, and it is often impossible to bring these sites to an agency to manage them.
There are a ton of options for roofers out there when it comes to traditional advertising, but we have found that the most effective choices are billboards and marriage mail, while mediums such as television, radio, and print seem to not have a good enough return on investment.
While digital is growing, and for good reason, research shows that traditional advertising such as billboards still get attention. However, you have to understand that this is awareness advertising, and you should do it only in conjunction with digital advertising to convert prospects into leads.
The right agencies will handle every aspect of setting up your traditional advertising. They will create the design, work with you on coming up with content, handle the media buy, and tie these campaigns into the rest of your marketing
Depending on your market, you can expect to pay $7 to $25 per click. This is also affected by the seasonality of the roofing industry as well as how your Google Ads are set up. An unoptimized campaign can have you paying more for less effective traffic.
Roofers are eligible for Google Local Service Ads, also known as Google Guaranteed. This is a great option for those who want to pay directly for leads, though they can be expensive. They are more effective than most purchased leads because they are inbound, not outbound, calls.
PPC is a short-term solution, while SEO provides you with long-term success. While you may get a good ROI with PPC, those leads will completely dry up when you stop paying. SEO carves you out a solid market share for long-term success.
We have been working with roofers since all the way back in 2008. In that time we have handled every aspect of marketing, both digital and traditional, to promote our roofing company clients.
Our goal is to provide Sterling Service. Unlike many one-man agencies, we have a fully staffed office. You will have a dedicated account executive who will be waiting to hear from you.
We understand that, as a business owner or manager, you have to be considerate about how you spend your money. That is why you can call us at [phone] to get in touch with a marketing specialist who will go over any questions that you may have

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SEO Tips

On-Site SEO vs Off-Site SEO

Posted on by Jeremy Thompson
What is On-Site SEO? On-site SEO, also known as on-page SEO, involves the optimization of content directly on the website. Which includes creating and modifying on-site content to increase search engine rankings. On-site SEO also entails optimizing the infrastructure...

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Choose Marketers For Roofers to partner with a roofing marketing agency that can truly take you to the next level. Roofers trust us because roofers grow with us.

We understand that you want to be careful about your business. It’s understandable to be cautious about the steps you take to improve it. That is why we want to be a resource to you and speak with you about what your options are and which of them is the best for you.

To start, we offer a free site audit. See if your roofing website stacks up against the competition and Google’s standards. It’s key to have a website without blemishes, as any issues with your site could cost you leads. To request yours, send in your request by filling out our simple Free Site Audit Form.

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Aerial view of roof with workers installing new shingles. Background element for decorative purposes only.